Hilton

I helped get heads in beds for Hilton Worldwide and the Hilton Honors loyalty program, developing email, digital, web, print, on-property collateral, and more, mostly in support of the Honors program and the Great Getaway campaign, one of Hilton Worldwide’s first forays into multi-brand messaging.

Not pictured: Powerpoint decks of highly targeted emails, most 30+ slides long and equally reliant on my puzzle-solving skills as my copywriting ones. Think airline partner offers, rewards incentives, pushing travel to need markets.

The 3 radio spots below are the work I am most proud of from my time on Hilton, because why shouldn’t the St. Lawrence River be embodied by a hip old man? Every copywriter I’ve ever known loves writing radio. Maybe it’s because we’re control freaks, or maybe it’s because it’s the closest we’ll get to being art directors, gently coaxing what’s in our minds into the world. My very first record, I asked our actress to embody the grandeur and haughtiness of a deposed queen. She loved the direction, and asked if I, too, was an actress. No, ma’am, I’m just extra.

And here's a Great Getway print ad with a headline I only presented to my creative director to make him laugh. It ended up running all over the country. Who knew?