Hi, I’m Eva.

If you’re impressed by my typing, wait until you read my writing.

Complexity fears me, craft flows through me, and I’ve been seducing my audiences with sound arguments beautifully stated for 15 years.

I am a copywriter and creative director born, raised, and working in Brooklyn, New York.

You name it, I’ve probably worked on it — including financial services, technology, insurance, casual dining, CPG, education, nonprofit, and hospitality, in conversation with both B2C and B2C audiences, on both agency and client side.

Where I’ve been

  • I recently completed 7+ years at Manifest, a highly-awarded agency with offices in five cities, I led work on Fiserv/Clover, Aflac, the Paper and Packaging Board, GE Healthcare, AARP, MSC, Primrose Schools, agency branding, and lots of new business. I joined in 2018 to bring big idea thinking into a traditional content marketing agency, catalyze an organizational shift, and transform Manifest into the integrated, full-service agency it is today.

  • Prior to joining Manifest, I was a Global Content Lead for IBM Services, IBM’s consulting arm. I was part of the IBM Originals content team, which aimed to introduce blue-bleeding lifelong IBMers to a more modern way to market. During my time there, I translated the complexities of digital transformation, partnered with branded content studios like The Atlantic’s Re:Think, and hunted down the most interesting stories buried within the sprawling global organization, like a program that trained neurodiverse individuals in app testing.

  • Before that, I was an Associate Creative Director and Copywriter at Publicis North America's New York office. During my 5+ years there, I touched many pieces of business — Red Lobster, Metamucil, Citibank, Hilton Honors, Aflac, Ad Council, Axa, Garnier, Ray Ban, Champion, and Hot Pockets. I've also interned or freelanced at Razorfish, DeVito/Verdi, Merkley + Partners, KBS+, and BBH.

How’d I get here in the first place?

I am often asked how a Yale history major found herself in the wild and wooly world of advertising. A bachelor's thesis on an eponymous vaudeville star (Eva Tanguay, Google her), a few years working in museums, and the dawning realization that what I loved about studying culture could be put to practical application by making it. During evening ad classes at SVA and 101 The Ad School, I assembled the body of work that helped prove my conceptual chops. I hustled my way into a career that I love, and am lucky enough to still be glad that I did.

  • “I am not being hyperbolic when I say that having Eva as my first creative director is probably the best thing to happen to my career.”

    — Copywriter, former direct report

  • “Eva is that all too rare species of disciplined creative. She has great strategic intelligence and insight - I can't begin to count the number of times when her perspective and POV helped sharpen and tighten a brief.”

    — Executive Creative Director, former boss

  • “Dare I say the best manager I ever had? Eva is not only a great mentor, but a great storyteller, a writer, an illustrator, a crafter and a mom.”

    — Art Director, former direct report

  • “When it comes to the work, she’s absolutely ruthless in the best possible way. She never misses an opportunity to make an idea or a deck better, pushing everyone (including herself) to get to something smarter, truer, and more powerful.”

    — Creative Director, former direct report

  • “What sets Eva apart is her ability to see beyond what clients want to what they truly need. She’s a master dot-connector and the ultimate idea navigator—capable of distilling complex information into clear, compelling insights that drive results. Her decision-making is marked by courage and confidence.”

    — Account Lead and former operational counterpart

  • "Eva is an outstanding team player and an exemplary manager. She fosters a collaborative environment where each team member feels valued and empowered to contribute their best work. Her leadership style is characterized by compassion, clear communication, and a genuine dedication to the growth and development of her team."

    — Account Lead, former client services counterpart

  • “I've had the privilege of watching Eva navigate the complex needs of various clients and have learned endlessly from her real-time problem solving abilities.”

    — Creative Director, former direct report

  • “You get things so fast, and you say them so quick!”

    — College bestie

What’s next?

A senior creative leadership role that allows me to deliver elegant solutions, nurture talent, and continue to grow every day.

Let’s talk.