Hi, I’m Eva.

If you’re impressed by my typing, wait until you read my writing.

I am a copywriter and creative director born, raised, and working in Brooklyn, New York. You name it, I’ve probably worked on it — including financial services, technology, insurance, casual dining, CPG, education, government, and hospitality, in conversation with both B2B and B2C audiences, on both agency and client side.

I am currently Creative Director at Hometap, a Boston-based fintech.

Before joining Hometap, I spent 7+ years at Manifest, a highly-awarded agency with offices in five cities, I led work on Fiserv/Clover, Aflac, the Paper and Packaging Board, GE HealthCare, AARP, MSC, Primrose Schools, agency branding, and lots of new business. I joined in 2018 to bring big idea thinking into a traditional content marketing agency, catalyze an organizational shift, and transform Manifest into the integrated, full-service agency it is today.

Prior to Manifest, I was Global Content Lead for IBM Services, IBM’s consulting arm. As part of the IBM Originals content team, my mandate was to introduce blue-bleeding lifelong IBMers to a more modern way to market. During my time there, I translated the complexities of digital transformation, partnered with branded content studios like The Atlantic’s Re:Think, and hunted down the most interesting stories buried within the sprawling global organization, like a program that trained neurodiverse individuals in app testing.

Before that, I was an Associate Creative Director and Copywriter at Publicis North America's New York office. During my 5+ years there, I touched many pieces of business — Red Lobster, Metamucil, Citibank, Hilton Honors, Aflac, Ad Council, Axa, Garnier, Ray Ban, Champion, and Hot Pockets. I've also interned or freelanced at Razorfish, DeVito/Verdi, Merkley + Partners, KBS+, and BBH.

I am often asked how a Yale history major found herself in the wild and wooly world of advertising. A bachelor's thesis on an eponymous vaudeville star (Eva Tanguay, Google her), a few years working in museums, and the dawning realization that what I loved about studying culture could be put to practical application by making it. During evening ad classes at SVA, the New School, and 101 The Ad School, I assembled the body of work that proved my conceptual chops. Marker comps became Photoshops with messy, self-taught layers that landed me in a career I love.

  • “I am not being hyperbolic when I say that having Eva as my first creative director is probably the best thing to happen to my career.”

    — Copywriter, former direct report

  • “Eva is that all too rare species of disciplined creative. She has great strategic intelligence and insight - I can't begin to count the number of times when her perspective and POV helped sharpen and tighten a brief.”

    — Executive Creative Director, former boss

  • “Dare I say the best manager I ever had? Eva is not only a great mentor, but a great storyteller, a writer, an illustrator, a crafter and a mom.”

    — Art Director, former direct report

  • “When it comes to the work, she’s absolutely ruthless in the best possible way. She never misses an opportunity to make an idea or a deck better, pushing everyone (including herself) to get to something smarter, truer, and more powerful.”

    — Creative Director, former direct report

  • “What sets Eva apart is her ability to see beyond what clients want to what they truly need. She’s a master dot-connector and the ultimate idea navigator—capable of distilling complex information into clear, compelling insights that drive results. Her decision-making is marked by courage and confidence.”

    — Account Lead and former operational counterpart

  • "Eva is an outstanding team player and an exemplary manager. She fosters a collaborative environment where each team member feels valued and empowered to contribute their best work. Her leadership style is characterized by compassion, clear communication, and a genuine dedication to the growth and development of her team."

    — Account Lead, former client services counterpart

  • “I've had the privilege of watching Eva navigate the complex needs of various clients and have learned endlessly from her real-time problem solving abilities.”

    — Creative Director, former direct report

  • “You get things so fast, and you say them so quick!”

    — College bestie

  • “You are someone for whom the essence is particularly difficult to parse into ‘work Eva’ and ‘human Eva’ because your work is so exquisitely human. You changed how I think about an entire industry, and in that I know I am absolutely not alone.”

    — Former colleague and editorial lead

Get in touch.