When you’re on a project by project basis, they better be good.
When GE HealthCare spun off from GE in early 2023, our team was brought in to complete select projects that needed intelligence, speed, and a nimble production approach.
One such project was a website created to highlight how GE HealthCare not only thought about the cancer care pathway, but was developing groundbreaking solutions to help. With an oncologist audience, it had to be smart, pithy, and not overly salesy. I oversaw our creative and UX teams in creating an experience that reflected the structure of the cancer care pathway, surfacing key insights about the challenges of each stage.
The site was developed, in part, to collect engagement data that could inform future communications by identifying what information was most valuable to clinicians and hospital system administrators.
But our projects didn’t always ask product to take a backseat.
In fact, we developed a video series called "On the Caring Edge" with two suites of videos demonstrating how important products (and their very specific features) solved clinical and institutional pain points.
The scripts we wrote were the product of intensive day-long work sessions with brilliant marketing leaders and clinicians. But they were equally the result of our ruthlessness in prioritizing single-mindedness and relatability. This can be a dry and complicated space, and only through intense focus and humanity would we make folks making hospital system purchasing decisions stop and pay attention.
Did we hire up-and-coming Hollywood talent? Of course not. We traveled to Wisconsin with a teleprompter, a 2-person crew, and a garment steamer (wrinkled scrubs are no match for my determination ) to film the Chief Medical Officer and the Chief Solutions Architect. Their performances — and the cheese curds — were excellent.
If you’ve ever visited a hospital bedside and watched a loose EKG monitor set off an alarm that took a year off your life and brought a nurse running for no reason, you already understand the value of the Digital Centralized Monitoring Unit. It brings disconnected patient information into one place, helping technicians and clinicians achieve a full picture of how a patient is doing, manage alarms, and prioritize care for those who need it most.
Inside the ICU, patients and families are looking for any assurance that everything is under control. Mural™ Acute Care offers that peace by monitoring the entire patient population, surfacing easy-to-interpret insights and protocols, and helping teams take a proactive stance to deliver more precise, compliant, and calm care.